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Stars (1 / 1) 20.01.2026 16:52 / Simo
An Empire Built on Loyalty
In the ruthless world of business, every entrepreneur has their preferences and success criteria. While some tycoons like Bernard Arnault foster creativity within their empire, others, such as Elon Musk, focus on engineering. For Donald Trump, the former president and businessman, one quality stands out above all others: loyalty. For him, this value is paramount and has greatly influenced his way of managing his business and even his government.
The Apprentice: Loyalty Put to the Test
In 2004, Donald Trump launched his reality television show, The Apprentice, on NBC. This show offered contestants the chance to participate in a job interview that subjected them to real-life challenges. Each week, a participant was eliminated until a winner was crowned, earning a senior executive position within the Trump empire. Throughout this series, Trump did not hide his demand for loyalty. In one iconic episode, he confronted contestant Tammy Lee on her lack of loyalty to her team, stating that her disloyalty was "terrible". This was the first glimpse of his obsession with loyalty.
Unyielding Loyalty for Surprising Appointments
This penchant for loyalty was a central element in his political decision-making. When Trump formed his government, he often chose people based on their personal loyalty rather than their professional skills. Whether it was his chief of staff or his ministers, all these loyalists had one thing in common: they were close to Trump